SEO or PPC – which is right for you?
PC Hay | December 13, 2008
When it comes to marketing your website you can choose from two primary vehicles, SEO (search engine optimization) or PPC (pay-per-click). Both have their uses and there will be cases where it’s more beneficial to use one over the other and cases where both should be used. I’ll explain each method in detail and show some examples of how to best utilize each.