PC Hay | December 14, 2008

If you are like most businesses that may not have the time or resources to explore and take advantage of different online channels, an online marketing company may be the place to start.
In the not-so-distant-past (remember this is Internet time), a business could slap up a web site, do some email marketing, create some online [...]

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Tags: Internet, marketing, online, SEM, SEO, web site

PC Hay | December 13, 2008

When it comes to marketing your website you can choose from two primary vehicles, SEO (search engine optimization) or PPC (pay-per-click). Both have their uses and there will be cases where it’s more beneficial to use one over the other and cases where both should be used. I’ll explain each method in detail and show some examples of how to best utilize each.

Category: Marketing Tips | No Comments »
Tags: Internet, keywords, marketing, optimization, pay-per-click, ppc, seach engine, SEO, web site