If you are like most businesses that may not have the time or resources to explore and take advantage of different online channels, an online marketing company may be the place to start.

In the not-so-distant-past (remember this is Internet time), a business could slap up a web site, do some email marketing, create some online presentations and this business would be considered as having a good fundamental online program in place.

Things have changed.

Consumers are tired of being pitched. They grow tired of the constant bombardment that they receive and frankly, an out-of-the-can approach to the web just doesn’t cut it any longer. Most companies still view their web sites as a poster board – where they occasionally stick a flyer too. Do this, and you will be completely ignored by your consumers.

Your customers long for a real voice, a voice that is not automated or constantly in ’sales’ mode. They are tired of big business and lack of customer support. Consumers want raw/real information and don’t trust business-speak as much as they do online communities, social networks and industry voices. Enter blogs, online communities & social networking.

There are ways to reach these consumers beyond the traditional practices we’ve all used in the past. If you’ve been meaning to explore things like search engine marketing (SEM), Search Engine Optimization (SEO), Pay-Per-Click (PPC), online advertising, blogging and tools/networks like: YouTube, Facebook, LinkedIn, Twitter, or Stumbleupon to name a few, then I can help you reach out to the arenas that make sense for your audience. The end goal is to find and communicate with your online customers within online networks they are drawn to. And depending on your industry, you may or may not be surprised where you’ll find them.

Great, I get it, now what can you do for us?

The answer is simple. I find ways to drive more relevant traffic to your web site and other online channels and communicate with your customers on a more personal level. This can be accomplished by creating an online strategy utilizing different tools, sites & services to expand your online presence without being completely annoying to the people you are trying to reach out to.

Being a interactive media consultant means I get to charge for my expertise, execute projects, and make good things happen. In the end, PC Hay Services is good at getting people to do things online that we want them to do. Whether this is buying a product, inquiring about your services, calling your company, making your company more visible online, our goal is to create customers, take care of existing customers, and increase revenue.

Below are some online marketing services that PC Hay Services offers. The rise in popularity of these services is due to their effectiveness when used in the right combination. I understand that businesses are different with respect to their target audience and the goals that can be achieved online. My experience allows us to put a plan in place that makes sense for your industry.

• Search Engine Marketing & Optimization
• Blogging Strategy / RSS
• Social Media Marketing
• PPC Management
• Online Community/User generated content
• Email Marketing
• Video Marketing
• Widget Development
• Micro sites / Landing pages

Want us to help with your next project – Contact us and we will get started right away.

Tags: Internet, marketing, online, SEM, SEO, web site

This entry was posted by PC Hay on Sunday, December 14th, 2008 at 10:40 am and is filed under Marketing Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.