The key is to make it easy for people to do business with your company

PC Hay | December 19, 2008

When times are good, it’s easy to just go with the flow when it comes to marketing your company, but when times are tough, it becomes critical to make it easy for people to do business with your company. It’s during these challenging times that your competitors are going to do everything in their power to grab all of the remaining opportunities they can find. It’s up to you to ensure that you earn as many of these opportunities as possible by making it easy for prospects to choose you over your competitors.

How much is this going to cost?

PC Hay | December 15, 2008

A lot of people ask the question “How much is it going to cost to market my company?” The short answer is “It’s going to cost more than what it would cost to not market your company.” The question that you really should be asking is “How much is it going to cost in lost business opportunities if I don’t properly market my company?”

Increasing your company’s exposure and revenue in an economic slowdown

PC Hay | December 15, 2008

Whether you think the economists are right or wrong about the state of our economy, most people would agree that perception is reality, and unfortunately, many people feel that our economy isn’t doing so hot right now. As a result, many companies are cutting back or eliminating their marketing efforts and hoping for a turn-around. [...]